Last Updated: 30 October 2025

Privacy Policy.​

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At The Good Marketing Co. (“we”, “our”, “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website www.thegoodmarketing.co.uk, use our services, or otherwise interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

The Good Marketing Co. is a marketing consultancy based in the United Kingdom.
If you have any questions about this policy or your personal data, you can contact us at:

Email: stephanie@thegoodmarketing.co.uk
We are the data controller responsible for your personal information.

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2. Information We Collect

We may collect and process the following categories of personal data:

a. Information You Provide Directly

• Name, email address, phone number, company name, and job title

• Payment or billing information when you purchase a service

• Any information you submit via contact forms, surveys, or email

b. Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address, browser type, and device details

• Date, time, and duration of your visit

• Pages viewed and referring website

• Cookies and tracking data (see Section 7 below)

c. Information from Third Parties

We may receive data from:

• Analytics providers (e.g., Google Analytics)

• Advertising networks and social media platforms

• Business partners assisting in service delivery

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3. Lawful Bases for Processing

We process your personal data under one or more of the following legal bases:

• Consent: When you have given us clear permission (e.g., subscribing to our newsletter).

• Contract: When processing is necessary to fulfil a contract with you (e.g., providing services).

• Legal Obligation: When we are required to comply with legal duties.

• Legitimate Interests: When processing is necessary for our business interests, such as improving our website or marketing our services, provided it does not override your rights.

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4. How We Use Your Personal Data

We use your information to:

• Provide and manage our services

• Communicate with you about enquiries, projects, or support requests

• Send marketing materials or newsletters (where you have consented)

• Improve website performance and customer experience

• Manage payments and invoicing

• Meet legal, regulatory, and compliance obligations

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5. Sharing Your Personal Data

We only share your data when necessary and with trusted third parties, including:

• IT and hosting providers

• Email and communication platforms

• Analytics and marketing partners

• Payment processors

• Professional advisers (e.g., accountants, legal consultants)

We ensure all third parties respect your privacy and comply with UK GDPR by using data processing agreements.

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6. International Data Transfers

If we transfer your data outside the UK (for example, when using third-party service providers such as cloud or email systems), we ensure adequate protection through:

• The use of UK adequacy regulations, or

• Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO).

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7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve website functionality

• Understand how visitors use our site

• Deliver relevant advertising

You can adjust your browser settings to block or delete cookies. For more details, please review our [Cookie Policy] (link if applicable).

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8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements.

When data is no longer needed, it will be securely deleted or anonymised.

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9. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Access: Request a copy of the data we hold about you.

• Rectification: Correct any inaccurate or incomplete information.

• Erasure: Request deletion of your personal data (“right to be forgotten”).

• Restriction: Limit how we process your data.

• Data Portability: Obtain and reuse your data across different services.

• Objection: Object to processing for direct marketing or legitimate interest purposes.

• Withdraw Consent: Withdraw consent at any time, where applicable.

To exercise these rights, contact us at [insert contact email].
We will respond within one month as required under the UK GDPR.

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10. Data Security

We implement appropriate technical and organisational measures to safeguard your personal data, including encryption, access controls, and secure data storage.

However, while we take all reasonable steps to protect your information, we cannot guarantee absolute security of data transmitted over the internet.

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11. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect data from minors. If we become aware of such data, we will delete it immediately.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last Updated” date will be revised accordingly. Please review it periodically for updates.

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13. Complaints

If you have concerns about how we handle your data, please contact us first so we can address them.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://www.ico.org.uk.

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14. Contact Us

The Good Marketing Co.
Email:stephanie@thegoodmarketing.co.uk
Website: www.thegoodmarketing.co.uk

 

Accessibility Statement.

​At The Good Marketing Co., we are committed to ensuring that our website is accessible to everyone, including people with disabilities. We believe in equal access and usability for all users and strive to make our digital content inclusive and easy to navigate.

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Our Commitment

We aim to adhere to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, which outline how to make web content more accessible to people with a wide range of abilities.

This includes:

• Providing clear and consistent navigation

• Ensuring readable text and sufficient contrast

• Using descriptive alternative text for images

• Designing our site to be compatible with screen readers and assistive technologies

• Making forms and buttons accessible by keyboard

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Ongoing Improvements

We continually review and improve our website to enhance accessibility. While we strive for full compliance, we recognise that some areas may still need improvement.
If you encounter any barriers while using our site, we’d love to hear from you.

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Feedback and Contact

If you experience difficulty accessing any part of our website or would like to suggest improvements, please contact us. 

We aim to respond to all accessibility-related queries within 5 business days.

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Technical Information

This website’s accessibility is supported by:

• Modern, standards-compliant HTML, CSS, and JavaScript

• Regular testing with accessibility tools and plugins

• Continuous design updates to improve usability

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Compatibility

Our website is designed to be compatible with:

• Current versions of major browsers (Chrome, Edge, Safari, Firefox)

• Screen readers such as NVDA and JAWS

• Devices including desktops, tablets, and smartphones

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Limitations

While we work hard to make all content accessible, there may be some older content or third-party integrations (e.g., embedded videos or plugins) that do not fully meet accessibility standards. We are actively working to resolve these issues.

 

Accessibility Testing

Our website undergoes routine accessibility testing using both automated tools and manual checks to identify and fix any accessibility barriers.