good marketing services
good marketing is about clarity, creativity, connection and action. and that’s what I do best.
whether you need a full marketing strategy, a fresh pair of eyes on what’s working (and what’s not), a creative spark, or senior marketing direction without the full-time cost, the good marketing co. can help you think smart, make it happen, keep it good, and get great results.
explore some of the popular approaches I can support you with to make your business' marketing work. you don't have to pick one; we'll shape it around what you actually need.
1 / marketing strategy reset
need clarity? I’ll help you find it. a complete, end-to-end process to bring focus and direction to your marketing. and the best bit - then turn strategy into action. includes discovery sessions, strategy development, and a practical roadmap to move your marketing forward with confidence. perfect for: businesses ready to reset, refocus or scale.
2 / brand strategy & rebrand programme
when your business has evolved but your brand story hasn’t caught up. we’ll define who you are, what you stand for, and how you show up internally and externally - including audience, positioning, tone of voice and creative direction. leave with a brand that feels right and works harder.
3 / marketing start-up essentials
for businesses starting from scratch. I’ll set up the marketing foundations you need to get off the ground. includes your brand, messaging, key channels and content.
1 / detailed tactical marketing plan
go beyond strategy with an actionable, channel-by-channel plan that covers what to do, when, how and why. includes campaign mapping, creative angles, KPIs, and ownership plans.
2 / mini channel audit
this is a fast, focused, tactical review of your website, content, social or email - with straightforward advice on what to tweak, improve, or stop wasting time on. quick insights, clear fixes. perfect if you think you know where your problem might be, but just want a second opinion.
3 / customer journey audit
a complete look at what’s happening across your "full funnel" marketing. from first impressions to conversions. you’ll get a clear view of what’s working, what’s not, what's missing and where to focus next.
4 / customer experience review
think of it as a secret shopper. an honest look at what it’s really like to be your customer. I’ll sit in your customer's shoes and review if you are showing up to them as you intend to. I'll highlight where you could win (or lose) a customer and assess the quality and consistency of your touchpoints - with practical fixes that drive improvement.
5 / campaign ideas generator
need a creative spark? this session delivers original, high-impact ideas designed to get attention and drive results. ready to roll, no fluff required. perfect if you are planning a launch, an event, or just need a boost to get noticed.
1 / marketing MOT
this is a quick, expert review of your overall marketing health - like an MOT for your brand and strategy. I’ll identify what’s running smoothly, what needs attention, and where you can get the best return on effort. perfect if know something’s not right, but you're not sure where to start.
2 / content kick-start
your first month - or three - of on-brand social or email content, scheduled and ready to go.
3 / creative soundboard
ongoing expert advice on tap. I’ll act as both your brand champion and your customer. helping you sense-check ideas, sharpen messaging, and make smarter, faster marketing decisions. perfect if you need a sounding board for campaigns, content, or creative direction, monthly or ad hoc - without the agency noise or overthinking.
1 / fractional marketing director
senior marketing expertise, without the full-time hire. in plain English: I’ll act as your external marketing lead - embedding within your team for a fraction of my time to provide strategic direction, mentoring, and accountability. because good marketing doesn't stop at launch - I'll stay in your corner as your trusted marketing partner. flexible expertise, focused on what matters.
2 / quarterly review reset
a regular check-in to review results, reset priorities, and keep your marketing aligned with your goals.
let's make good marketing happen.
not sure where to start? I'd love to help.
book a free 30-minute discovery call and we'll work out where your business is now, what you want to achieve, and which marketing service will get you there fastest.